Email is one of the most effective online marketing tools there is. It can also be one of the worst online marketing tools if used improperly to solicit to email addresses that have given their permission to market to them. (This is also known as spam).This type of email marketing is illegal and can get you into a lot of trouble.
The type of email marketing Westrum & Brown uses is permission based. With opt-in email marketing, we are sending your message to an extremely targeted market that has agreed to receive this type of information. As a result, you will get a higher response rate and good quality visitors to your web site.
Press releases give information about your organization to the media. They can cover a service, product, development, or personality. Usually they are one to two pages long. If a journalist uses a press release they may contact you for further information, or possibly to arrange a photograph or a more in-depth interview. A well-written press release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your firm or business.
Newsletters are a proven way to stay in touch with existing clients and acquire new clients. Writing newsletters can be tedious and time-consuming, taking hours to create for each newsletter. Westrum & Brown has a professional copywriter who will not only write your newsletter for you on a weekly or monthly basis but will also design and distribute it through email. We can help you today.