Search Engine Optimization consists of several different procedures to promote your site in the major search engines. It is a proven fact that over 95 % of all search engine traffic is now coming from Google, and it is, therefore, the standard that we use when working on your site.
Key Word Report - The initial stage of any search engine optimization is to produce a report with an analysis of the keywords you are looking for and suggestions that may produce quality traffic that is better suited to your needs. The report also has the number of searches that are carried out on the keywords per month. Based on this report, we will quote you for the Search Engine Optimization for your site. The cost of this report is minimal and a very necessary stage of the optimization process.
Search Engine Optimization - This will either involve us in making the changes to your site or we will advise you on the changes that are required. This may involve changes to any of the following:
Web Site Copy - Your web site copy may not be Search Engine friendly and may need to be updated along with the structure of your site.
Web Site Links - Your linking within your site may also need updating to be more friendly with the search engines.
Images - The images within your site may need modifications.
Page Ranking - We will work on your page ranking and help to promote your site with other sites and link exchanges. This will give your site more importance and make keyword analysis easier.
Keyword Monitoring - You have the option to have us work with your site on an on-going basis. Other sites will come along and may push your site down. We will monitor your site on a monthly/weekly basis as required.
It is important to remember that each page within your site should only be targeting a select few keywords. Visitors to your site can then hit specific pages that match their searches. We will work with you on each page. Costs depend on the size of the site and the number/difficulty of the keywords.
It must also be noted that it is impossible to guarantee a specific position in any search engine at any given time. Companies that guarantee you a top 3 position in any given search engine are normally either scammers or get you the position based on obscure keywords that nobody ever requests. Our aim is to work with you and keep your Search Engine Optimization up to date at all times. However, we will take on projects for a one-off optimization. We will, if required, take over the full design and maintenance of your site on an on-going basis.