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Online Media Buying l ROI Tracking l Call Tracking l Banner Design l Full Portfolio

ROI TRACKING

A notable amount of time is spent on creating advertising campaigns, whether it’s designing banner ads, researching keywords, composing titles and descriptions and designing landing pages for client’s online campaigns.  Each component independently impacts your bottom line.  Because of this, it is critical to evaluate the performance of each piece of your campaigns.

The great news is that the Internet is a marketer’s dream because a wide range of online marketing efforts can now be tracked from ad view, to what banner ads or keywords were clicked on, to the final conversion of the desired action.  Logging detailed data about the visitor’s travels from the particular online campaign to the website and then the path they took through the site is critical information to use in evaluating the performance of the campaign and your return on investment.

Westrum & Brown offers a tracking and reporting service to determine the effectiveness and return on investment (ROI) of various forms of online advertising. We can answer the question, “Are you earning money from your advertisements?”  The reporting will show you the traffic volume that you received to your Web site from advertisements and how many sales or leads you generated as a result of this traffic.

The ROI tracking system can track the following type of online advertisements: 

• Pay-Per-Click search engine ads
• Free listings in search engines
• Shopping Engines
• Ads or links on other websites such as banner campaigns
• Email Newsletter campaigns

Information that is collected and analyzed in the ROI Tracking report is:

• Real-Time Clicks (a click is counted when a visitor lands on your website
• Imported Clicks (click data from PPC engines such as Google and Overture/Yahoo!)
• Actual Ad Spending (which includes the PPC engine campaigns)
• Visitor Details
  • Date and time of the visit
  • The URL of the web site where the visitor originated (referring URL)
  • Landing page

If your goal is to produce effective online advertisements, Westrum & Brown's conversion reporting and ROI tracking is an effective way to measure the performance of any paid online advertisement.