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Online Media Buying l ROI Tracking l Call Tracking l Banner Design l Full Portfolio

CALL TRACKING

Know Which Ads are Actually Profitable

Westrum & Brown captures all phone call tracking data, including marketing sources, customer names & addresses, and full digital call recordings. Tracking calls opens a window into your marketing & sales performance, allowing you to:

Know which Ads Worked, Which Ads Tanked, and Which Ads just Weren't Profitable Enough
Identify missed calls so you can recapture leads
Identify peak calling times so you can adjust staffing

Phone Call Tracking Software Optimizes Marketing in 5 Steps:

Assign unique phone call tracking numbers to each marketing source
Westrum & Brown can even load unique call tracking numbers on your website to track calls back to search engine keywords

Capture Call Data
Marketing Source
Customer Name, Address, & Phone #
Call Status: Answered, Busy, No Answer..
Estimated Demographic Data pulled from national Database
Digital Call Recordings in MP3 format

Track which Leads Convert into Customers (optional)

Review Marketing Performance
Cost Per Lead
Cost Per Customer
True Profit & ROI per Advertisement

Optimize Marketing Mix by dropping unprofitable Ads & Channels